The ‘right or wrong’ with technology and the connected world
A couple of days ago I had a chat with an acquaintance about technology and…
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Social Media
Why we post – global anthropology and social media study
A couple of weeks ago I started the online course ‘Why We Post‘ with, UCL, University…
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Understanding the Instagram algorithm and what it means for your brand
If Instagram was a country, it would be larger than the US and UK combined.…
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9 Best Tools to Manage Social Media Posts
Savvy social media marketers are a force to be reckoned withWe’re always tweeting, posting, writing, sharing, creating,…
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#CustomerExperience – Are you getting it right?
Picture this: It’s July and you’re about to jet off on that holiday you’ve been…
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"Social Media" Needs a Rebranding
Over the past decade, with the rise of social media as a marketing channel, B2C marketers…
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Should CEOs Be On Twitter?
I wish I could say I had an excellent start to this year, but a…
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The Biggest Social Marketing Mistakes Your Company is Making
The following is the transcript of a Q&A between the University of Vermont Continuing & Distance Education…
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How to Justify the Social Business Investment
Many organizations are in need of a simple, practical ROI framework for social business. Firms that have…
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6 Social Media Trends SMEs need to Watch Out For in 2016
Do you know that a whopping 80% of SMEs in Australia lack a strategic social…
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What is a Meme? How Does it Relate to Social Media?
"The word meme originated with Richard Dawkins' 1976 book The Selfish Gene. Dawkins used the term to…
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