Why Bother with Marketing Research?
We have Big Data so we don't need marketing research anymore, right? Wrong. Marketing research seems…
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Marketing Analytics
Marketing Analytics for Data Rich Environments
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks…
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How Marketing Researchers Can Be Better Buyers of Marketing Research
In our roles as marketing researchers, we are consumers of marketing research products and services…
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Introducing Marketing Research to Data Scientists
Most people working in data science have probably heard of marketing research but may be…
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The Data-Relevancy Reset
I sit down with dozens of clients and prospects each week to discuss data-driven advertising,…
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Overcoming Quantiphobia
Marketing scientist Kevin Gray asks Professor Mark Reckase, a noted psychometrician, what business people most need…
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A Dozen Essential MR Skills
There's a lot to learn in a short space of time if you want to…
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Shopper Research – What’s It Really All About?
Everyone talks about shopper research but even veteran marketing researchers are sometimes confused about what…
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Neuroscience and Marketing
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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What is Perceptual Mapping?
Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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