Anyone Can Do Marketing Research
I sometime hear people say that Marketing Research is easy now with all the new…
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Marketing Analytics
Marketing Mix Modeling: What’s It All About? – A Discussion with Professor Mike Hanssens
Marketing Mix Modeling is one of those things many of us talk about but few…
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Preaching About Primary Research
If marketing researchers disregard primary research, they're going to be punished. Data, data, everywhere, Nor any drop to…
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Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
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Science and Pseudoscience in Marketing Research
Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how…
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Why Worry About Data Quality?
A good data analyst may seem like a pretty neurotic person to everyone else. Why do…
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Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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15 Essential Marketing Research Skills
Here are a few tips on how to become good a marketing researcher. People skills and…
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Qualitative Research Methods for Data Science?
Why on Earth would a data scientist need to know about qualitative research? There are…
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Fads, Fashion and Business Buzz
One thing we've learned about humans is that we never learn. Since I began my marketing research…
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