Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)
My opinions. Nothing more. Different AI will find different patterns in the same data, as will…
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Marketing Analytics
Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)
My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it…
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Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)
My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing?…
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Introducing Data Liquidity, a new concept in data management consultancy
Most of the conversations I have today with clients begin with a statement of fact…
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Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
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Quant Essentials: Questionnaire Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…
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Change: Asteroid or Opportunity?
Multichannel marketing…mobile research…MROCs…on-line focus groups…big data…bayesian statistics…machine learning… These aren’t dull times for market researchers.…
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What is Really Trending? A Discussion with Simon Chadwick
MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of…
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Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
thedigitaltransformationpeople.com
What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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The Qualitative Side of Quantitative Research
Kevin and Koen may buy the same brand for the same reasons. On the other…
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What is Marketing Research?
When I began my marketing research career in the 1980s, I never would have imagined…
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