The challenging post-COVID Economic and Retail “New Normal”
For the last couple of months during the lockdown, I have been extremely busy continuing…
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How to pull prospects into conversations
I want to tell you about an experience I had recently that I bet will…
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Do prospects want to buy or be sold?
I want to ask you a question. Do prospects want to buy or be sold?…
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How to build relationships with jaded prospects
I’ve noticed a trend and I’m wondering how this compares with your experience. Some of…
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Psychometrics: Some Basics
Most of us working in marketing research and other social and behavioral science fields will…
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Why the “digital transformation” bandwagon will take you nowhere
I’ve written many times that although there is only one cause of transformation failure – and…
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Resilience – Direction
In this series, I am introducing you to the twenty superpowers that leaders need to…
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Innovation skills that are critical now: empathy
I’m writing a series of posts that discuss some of the most important traits and…
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Innovation traits that are vital now: Beginner’s Mind
In the face of so much change and uncertainty during the COVID crisis, it is…
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Why your brand promise is your most powerful tool
Your brand promise should be the very centre of your organisation, but many businesses and…
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The perfect innovation team
Not innovating is not an option anymore… it’s ‘do or die’! Nowadays, there is only…
thedigitaltransformationpeople.com
Renault – An industry 4.0 Case Study
The Digital Economy and the rapid convergence of exponential technologies is forcing many companies to…
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