Instagram Decision to Go Long Form on Video, Stealing Millennials from Youtube
Instagram just became a primary competitor to Youtube. The new long-form video content on Instagram…
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Digital Marketing
Networking at B2B Events
B2B and B2C networking are two very different things. What works for one may not…
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How To Sell Professional Services Today – Part 5
Selling professional services is ultimately about getting the right client to say yes to your…
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Telecom: Digital Transformation in the Sales and Network Distribution
The digital transformation is upon us, and telecom operators seem to be the ones directly…
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Creating your personal Brand – AKA Marketing YOU
What’s your personal brand? If you don’t know, no one else does either. And that’s a problem. Today,…
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Neuromarketing: Does it really work?
During the weekend, I had a chat with a friend and colleague working at another…
thedigitaltransformationpeople.com
Iliyana Stareva: Hubspot’s creator of Inbound PR
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the…
thedigitaltransformationpeople.com
The Digitization of Bricks-and-Mortar: Retail and Technology
Transformative technologies are shaping the world around us, primarily for the better. Just consider conventional…
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Welcome to the Age of the Customer Data Platform
The Customer Data Platform or “CDP” is quickly becoming a hot topic of conversation in…
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How Millennials in the Workplace are changing the B2B Landscape
For the most part, the B2B industry has been largely isolated from most of the…
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How To Sell Professional Services Today – Part 3
In the third of my new series “How To Sell Professional Services Today“, I want…
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How To Sell Professional Services Today – Part 4
One of the biggest challenges for mid-size service firms, when it comes to selling professional…
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