The Five Amazing Innovation Leadership Videos of 2018
The Internet, mobile and social media have forever transformed the distribution of viral messaging. No…
thedigitaltransformationpeople.com
Digital Marketing
Should experiential marketing be part of your B2B Marketing Strategy?
Why give your potential customers information alone when you can create an experience for them?…
thedigitaltransformationpeople.com
Thoughtless marketing and the call to think
When I was a young lad, my days were often filled with trips to the…
thedigitaltransformationpeople.com
Telecom: Enterprise Messaging is the New Black
Enterprises love messaging. There is no evidence in this world that can deny the obviousness…
thedigitaltransformationpeople.com
The Religion of the Single Customer View
The Single Customer View (SCV) has always been a challenging term for me. It’s shown…
thedigitaltransformationpeople.com
Digital Marketing is sick. Who’s going to take the blame?
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement…
thedigitaltransformationpeople.com
How Technology Is Innovating B2B Sales
No B2C — or business-to-customer — company could survive without some technological platform. Whether by…
thedigitaltransformationpeople.com
How To Sell Professional Services Today – Part 7
Certain types of service organizations navigate a sale that is complex, long, risky and challenging. If…
thedigitaltransformationpeople.com
Dear Marketing, We’ve Stopped Listening
In a recent article Lee Oden, of TopRank Marketing, made the case that trust in…
thedigitaltransformationpeople.com
STEM Top Influencers, Brands and Publications
STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines,…
thedigitaltransformationpeople.com
Digital’s BIG Short
Thanks to the digital transformation, Marketing’s bubble is about to pop and, just like the…
thedigitaltransformationpeople.com
How To Sell Professional Services Today – Part 6
The biggest risk to people who carry business development responsibilities is that they’ll waste their…
thedigitaltransformationpeople.com