Telecom: Customer Experience is The Key to Success
It can without a semblance of doubt be said that the digital transformation is currently…
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Customer Journey
Improving the B2B Customer Experience
Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C,…
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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy
The Customer Constellation Model – Recap. In my first article, I set out the key components…
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Neuromarketing: Does it really work?
During the weekend, I had a chat with a friend and colleague working at another…
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The New Sensormatic Global Retail Shrink Index Revisited
With the USA NRF Loss Prevention Trade Event taking place this week, it is time…
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Creating Customer Constellations
Modern customer engagement strategies tend to focus on ‘owning’ a customer, or at the very…
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Does your tech for good website sound too techie? Here’s how to fix it.
Remember that persistent line from the shampoo ad? “Here comes the science bit. Concentrate!” It’s a bit…
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Seamless Customer Experience for Telcos: A Practical Approach
In this age of data and convenience, customers across the globe are getting used to…
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How psychometric profiling can help banks double their digital marketing efficiency
In most countries, we see the same trend at retail banks — fewer trips to…
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Is ‘Customer Centricity’ getting lost in the ‘Digital Din’?
Before we look at customer centricity, let me start with a quote from a great…
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What Generation Z can teach you about Marketing
Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful…
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AI’s Potential for Transforming the B2B Customer Journey
Creating a seamless, personalized, and frictionless customer journey is one of the top-most priorities for…
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