Is ‘Customer Centricity’ getting lost in the ‘Digital Din’?
Before we look at customer centricity, let me start with a quote from a great…
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Customer Experience
Customer Experience: The Future of eCommerce in the GCC
I had the pleasure of speaking as part of a panel discussion entitled “The Future of…
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Facebook CEO Mark Zuckerberg Testimony: Key Takeaways
Facebook CEO Mark Zuckerberg recently spoke with US lawmakers about privacy and data. Some Congress members…
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What Generation Z can teach you about Marketing
Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful…
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AI’s Potential for Transforming the B2B Customer Journey
Creating a seamless, personalized, and frictionless customer journey is one of the top-most priorities for…
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7 B2B E-Commerce Trends To Pay Attention To
The B2B e-commerce industry continues to grow as more and more businesses purchase online. In…
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The race to superior customer service
Just when we thought artificial intelligence (AI) and similar technologies were starting to bed in…
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Managing Customer Experience vs. Expectation in the Digital Age
Before the internet and social media became such significant parts of customer experiences, people who…
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How to Create a Customer Experience Led Strategy
One of the most famous quotes in business and the core sentiment is as true…
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5 Ways Psychometrics Can Help Deliver An Outstanding Digital Banking Experience
As consumer expectations towards their digital user experience are increasing, banks are striving to provide…
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Supercharging the customer experience
Customer service looks like being the next function to be impacted by artificial intelligence (AI).…
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The Role of AI in Assisting Customer Experience
From being the plots of sci-fi thrillers to being seen as threats by the working…
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