Marketing Research’s Identity Crisis
Many seemed confused by market research these days. Crisis is a hype word and sometimes used…
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Analytics
Explanation, Prediction and Simulation
Terminology statisticians and data scientists use can confuse just about anyone. One reason is that…
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What is “breakfast”?
There was a social media post, a bit of a brain teaser, about a murder…
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RELX Group: The Transformation to a Leading Global Information & Analytics Company (Part 2)
With the world changing so rapidly, every company or organization that adapts to the changes…
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Some Questions I’m Frequently Asked
Many of my contacts are former colleagues or current business partners but some are not. Following…
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What is Really Trending? A Discussion with Simon Chadwick
MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of…
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Life as a Statistical Subcontractor: A Few Tips
Since 2008, I've worked privately as a statistical and data science consultant. I've given some background on…
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How to Beat a Statistician in Debate
Like many statisticians, I’m a lousy debater and have learned the hard way. Slowly but surely,…
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Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
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Want to become a Data Scientist? Read this first!
There’s been a lot of hype about Data Science…and probably just as much confusion about…
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Why Isn’t Marketing Rocket Science?
I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…
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Why Statistical Consulting is Hard
At least two things in life are certain: death and uncertainty. Taxes can be avoided…
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