Ansoff Matrix: 4 key areas to understand marketing risks
Almost everyone in the marketing field will have heard of Ansoff Matrix and many of…
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Customer Engagement
Digital transformation and B2B
A lot of conversations about digital transformation today are about B2C businesses. But it’s a…
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A tale of disruption, innovation, training and content marketing in the digital revolution
If you are used to my other content you’ll know I work with senior management…
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Digital transformation in Gulf countries – driving consumer experience
The Gulf region is spearheading an extensive digital revolution with a steadfast focus to transform…
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The seven impactful retail transformation takeaways from NRF 2019
38,000+ Attendees, 16,000+ Retailers, 800+ Exhibitors, 100+ Sessions, 99 Countries. Let me open by sharing…
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How consumer-first marketing is changing the role of CMO
The role of Chief Marketing Officer has dramatically evolved over the last five years. In…
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Rethinking and redefining your USP
This article is a combination of two lectures that I gave a few weeks ago:…
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The B2B customer experience in 2019
Whenever we start a conversation about customer experience, it seems like it’s B2C that gets…
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Running into the Nike house of innovation future of retail
The future of retail includes digitally supported leadership branding coupled with hyper-personalized immersive consumer experiences.…
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Alcohol brands: how to engage millennial consumers
Global whisky sales are predicted to grow to $7.4 billion in the next 5 years.…
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When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK”, it said…
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