Turning data into performance with Modelling as a Service (MAAS)
Earlier this week I took the stage at the Lotame’s annual client summit to discuss…
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Customer Engagement
6 Social Media Trends SMEs need to Watch Out For in 2016
Do you know that a whopping 80% of SMEs in Australia lack a strategic social…
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Thought Leadership And Sharing Your Ideas on Social Media
Last week I facilitated a workshop on thought leadership, social media and sharing your ideas…
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Big on Data, small on Intelligence?
Much is discussed about the 3 revered Vs of big data – Volume, Velocity and…
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How Would Simon Sinek Use The Golden Circle Rules to Explain Account-Based Marketing?
If you’ve read my posts before, you know I’ve got this obsession with funnels and…
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Digital strategy for broadcasters: over-the-top. Transition, Invest, Transform.
I'll give it a try: "How to beat Netflix, and why the CABLE Guy is…
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What is a Meme? How Does it Relate to Social Media?
"The word meme originated with Richard Dawkins' 1976 book The Selfish Gene. Dawkins used the term to…
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Do You Really Need Marketing Automation?
Is This Technology Right For your Service Firm? Marketing automation seems to be very popular…
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3 Important CRM Trends Driving Business Transformation
According to a May 2015 market report from Gartner, global customer relationship management (CRM) software totaled…
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Differentiating yourself using a DMP
There was a time when having a DMP made you different. It was a differentiator…
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Top 4 Digital Marketing Trends for 2016
Get a head start with these insights 1. Quality Content No matter what industry you’re…
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