Companies Can Now Shape Customers’ Decision Journeys
For many years now, consumers have had a tremendous power in their hands when about…
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Customer Engagement
How Good is Your LinkedIn Social Selling INDEX?
Today as many as 75% of B2B buyers are embracing social media and using it…
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Are You a One-Night Stand Marketer?
I recently attended The MarketingProfs conference in Boston. It was an incredible event with some…
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Video: Do You “Get” Digital Marketing?
How This Strategy Empowers Service Firm Growth Service firms acquired clients, in the past, primarily…
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Data and the death of creativity?
The question around data and whether or not data is diametrically opposed to creativity is…
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LinkedIn’s 50 Most Influential Tech Firms
LinkedIn is, by far, the social platform most frequently incorporated into B2B marketers' digital strategies. According…
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How to craft amazing digital products.
The question I’ve been working through for the majority of my professional career is how…
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Digital Marketing in 2016, Trends and Lessons from the Past
The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With…
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Branding Yourself on LinkedIn– Landing Your Next Dream Job with REAL LIFE Skills!
With the advent of social media platforms, the process of identifying smart post-graduate students to…
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Digital Strategy for Broadcasters: AD-TECH
In this short-as-possible post, I’ll dive into AD-TECH, because according to Video Ad News (VAN),…
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Video: Digital Marketing Is Perfect For The Complex Sale
How It Creates Self-Persuading Prospects Professional service clients, in the age of digital, do…
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