What does the rise of CX really mean for marketers?
What does the growing importance of customer experience mean for today’s marketer? How is it…
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Customer Engagement
What is a Social Graph?
The term social graph became part of the Internet vernacular following its use at the Facebook…
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10 LinkedIn Social Media Listening Tips for Business
Social media is as much about listening as it is about communicating externally. Tremendous value…
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4 Key Social Media Trends to Watch in 2016
The pace of innovation and creativity in digital disruption is accelerating as evidenced by the…
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Social Business is About Efficiency & Productivity
In a March 1st post on Harvard Business Review entitled "Our Economy is Obsessed with Efficiency and…
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Why Should the CEO Lead Social Business?
Simple answer: Your business, market, and employees want and need the CEO to lead by example. "If your actions inspire…
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Why Apple and Amazon are CX outliers, not the Norm
Gartner suggests that 89% of businesses plan to compete primarily on the basis of customer experience this…
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Beware the content marketing monster
This may seem self-defeating coming from someone who uses words for a living, but here…
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Becoming A Social Business
I saw an interesting stat the other day. Apparently, 40% of marketing leaders feel social…
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5 Disruptive Video Marketing Hacks Fueling The Growth of My Startup
I had the honor to present at the Salesforce Connections conference in Atlanta this week. Attending…
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Redesigning the Lost Smartphone Experience
Given the health risks of carrying a smartphone (or any kind of mobile device) too…
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