The Year of Account-Based Marketing Comes to a Head at Dreamforce
After the #FlipMyFunnel conference in Boston, where we filmed the "professors" for ABM University, one…
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Customer Engagement
Sizing up the Social Media Platforms
Marketing experts discuss the value of various social media platforms for brands looking to convert…
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Do You Choose Your Clients Or Do They Choose You?
How To Take Control Of Your Growth: I'd like to debunk a myth in this…
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DMP Adoption in Agencies: Making a Real Impact
In an increasingly complex world with a host of different functions, from audience strategy, to…
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Use a picture. It’s worth a thousand words.
I love the image below. It's from Pexels and while it has nothing to do with…
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How Even Restaurants Can Benefit From Pokémon Go: Commodifying Online Activity
Yes, there seems to be an economic model for everything now — including Pokémon Go. The Internet…
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Social Media Analytics tools – 2016 Map
The growth of social media over the past decade has significantly influenced the way companies…
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The Filter Bubble Explained: Why You Didn’t Expect Trump’s Victory
Just because your social media is infested with Trump haters doesn’t mean someone else’s feed…
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John Lewis on Fulfilment Challenges in the Online World
Online fulfilment is a customer norm and a retailer challenge when it comes to profitability.…
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Is marketing becoming a data-driven role?
Gartner recently found that 89% of companies plan to compete primarily on customer experience over…
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The Socially Savvy Digital Citizen
Inherent in being a good digital citizen is acting ethically in digital interactions and having…
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