How To Market Managed Services – Part 2
In my first article on this topic, I built the business case for why your firm should…
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Customer Engagement
How To Market Managed Services Today – Part 1
Managed services can be game-changing for professional service firms. Whereas most professional service engagements are one-off…
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Retailing 2020 – Your Life Transforms Into a Digital Shopping Platform
At its roots, retail has always been a human covenant between a shopkeeper and a…
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Success is a good, honest brand.
It would be nice to think that business leaders had come to terms with the…
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2018 – It Starts with the Voice of the Customer
A key highlight of 2017 was a retail customer panel that I had the pleasure…
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5 Strategies for Mid-size CPA firm websites to drive revenue.
I consult with managing partners in mid-size CPA firms, those with 15-100 staff. I often ask…
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Retail: How to Keep it Personal & Take Care of Privacy
For years the retail sector has been making use of customer data to propel their…
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Brand has always been the primary driver of business efficiency. These days even more so.
In this increasingly fast-paced world it's interesting that the principles that we operate by haven't…
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The 2018 Definitive Retail Success Formulas
As we enter the busiest shopping season of 2017, I started reflecting on the differentiation…
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4 Ways #AI Can Augment the Digital Marketer
As part of my experience, I have had the luxury of observing the way possibilities…
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2018 Social Business Predictions
Social Business Predictions for 2018. 2018 promises to be another exciting year in social business.…
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