4 Key Social Media Trends to Watch in 2016
The pace of innovation and creativity in digital disruption is accelerating as evidenced by the…
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Customer Engagement
Social Business is About Efficiency & Productivity
In a March 1st post on Harvard Business Review entitled "Our Economy is Obsessed with Efficiency and…
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Why Should the CEO Lead Social Business?
Simple answer: Your business, market, and employees want and need the CEO to lead by example. "If your actions inspire…
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Becoming A Social Business
I saw an interesting stat the other day. Apparently, 40% of marketing leaders feel social…
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Thoughtful marketing. An alternative to pushy PR and nonpersonal social media messages
Earlier this year I wrote about the lack of safety in online dating. I think…
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The ‘right or wrong’ with technology and the connected world
A couple of days ago I had a chat with an acquaintance about technology and…
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Why we post – global anthropology and social media study
A couple of weeks ago I started the online course ‘Why We Post‘ with, UCL, University…
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Understanding the Instagram algorithm and what it means for your brand
If Instagram was a country, it would be larger than the US and UK combined.…
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9 Best Tools to Manage Social Media Posts
Savvy social media marketers are a force to be reckoned withWe’re always tweeting, posting, writing, sharing, creating,…
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#CustomerExperience – Are you getting it right?
Picture this: It’s July and you’re about to jet off on that holiday you’ve been…
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"Social Media" Needs a Rebranding
Over the past decade, with the rise of social media as a marketing channel, B2C marketers…
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