9 Resources To Create Better B2B Buyer Personas
According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer…
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Customer Engagement
4 Simple Steps To Building The Most Effective B2B Content Marketing Strategy
Content Marketing ROI Starts With A Content Marketing Strategy. Nearly 90% of B2B marketers say that…
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A New Scorecard to Demystify the Buyer Journey
I’m very excited to announce a new Resource available today for Socialight Media community members:…
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Customer’s Experience & Value: Are they Connected?
With consumers' expectations constantly changing, companies are called to meet these transformations and provide superior…
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Customer journeys
I have a good friend - a man whose friendship I value highly. After some…
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