Data & Analytics

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Time Series Analysis: A Primer

By Kevin Gray

Time series analysis is a family of tools too often overlooked by Marketing Researchers and…

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Practical Questionnaire Tips

By Kevin Gray

Myths and misperceptions -"Survey research is easy.  Anybody can do it." This is a misperception that…

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Disrupting B.S.

By Kevin Gray

Phony innovation holds back true innovation by distracting us, wasting our time and squandering budget. …

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The Data Driven Business

By Peter Goral

Data guides sound decision making, which introduces new efficiencies and potential market opportunities for an…

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