
What is Perceptual Mapping?
Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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It was 2008. I had just entered a meeting room full of just women-for the…
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We talk a lot about data being a being a key differentiator in the modern…
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Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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Marketing Research is being flooded with new technology. If your head is swimming, you're not…
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In his keynote address at the recent NG Healthcare Summit, Gianrico Farrugia, CEO of the…
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Business analytics has not only got the business and technology industries excited, but over the…
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Remember a few years ago there were two recall announcements from the National Highway Traffic…
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Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire”…
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