Data & Analytics

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What is Perceptual Mapping?

By Kevin Gray

Perceptual Mapping has been used in Marketing Research for more than 40 years and is…

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What is Regression Analysis?

By Kevin Gray

Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…

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Econometrics

By Nigel Tebbutt

Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…

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Filtering Healthcare Data

By Carla Curtsinger

In his keynote address at the recent NG Healthcare Summit, Gianrico Farrugia, CEO of the…

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Coping in a Post-Truth World

By Richard Lee

Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire”…

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