Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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Data & Analytics
Bayesian Statistics: What’s it all about?
This post summarizes my interview with Columbia University professor Andrew Gelman, a widely-recognized authority on…
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Corporate Self Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Today’s customers are socially driven and more value conscious than they were ever before. Believe…
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The Analytics Blues
Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy. If you…
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What is powerful real-time Analytics?
In today's digital age, the world has become smaller and faster. Global audio and video…
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Statisticians and the Real World
Statistics is not simply plugging numbers into formulas and outputting the results. It's really a…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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How Analytics is changing the Game of Sport
Analytics and Big Data have disrupted many industries, and now they are on the edge of…
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What are Monte Carlo Studies?
We owe London to Rome and, in a way, Statistics to Monaco. Quite a few…
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Leaders, Don’t Be Afraid Of Analytics! Here is your 2017 Analytics Plan
Acing analytics is not optional anymore. Managing by the numbers, using data to learn about…
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Business takes data for granted. The C-Suites should draw on personal experience
Every morning, I reach for my phone and within moments I have a handle on…
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