IT systems as means not ends
In my last article, I asked whether the quality of business analysis was improving or deteriorating…
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Data & Analytics
Data Science and Data Science Fiction
Data Science is what Data Scientists really do, but much of the buzz is about…
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5 Must Knows On Mastering Analytics and Making Your Career Transition
Recently I have been mentoring fresh graduates of Masters in Business Analytics program from a…
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Fads, Fashion and Business Buzz
One thing we've learned about humans is that we never learn. Since I began my marketing research…
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Who cares about evidence?
Why bother with evidence? Because it improves the odds that what we believe is actually…
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Why Bother with Marketing Research?
We have Big Data so we don't need marketing research anymore, right? Wrong. Marketing research seems…
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Data Analytics is Transforming Healthcare Systems
Big Data Analytics is entirely transforming business paradigms. Automated databases are enabling businesses to perform…
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Are Data the New Oil?
We're told that data are the new oil. But oil is useless unless we know how…
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Marketing Analytics for Data Rich Environments
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks…
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How Marketing Researchers Can Be Better Buyers of Marketing Research
In our roles as marketing researchers, we are consumers of marketing research products and services…
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Introducing Marketing Research to Data Scientists
Most people working in data science have probably heard of marketing research but may be…
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