Data & Analytics

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The Free Lunch Trap

By Kevin Gray

“No free lunch” is often used by statisticians and computer scientists to mean that, in…

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Quant Essentials: Questionnaire Design

By Kevin Gray

In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…

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Change: Asteroid or Opportunity?

By Kevin Gray

Multichannel marketing…mobile research…MROCs…on-line focus groups…big data…bayesian statistics…machine learning… These aren’t dull times for market researchers.…

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Quant Essentials: Sampling

By Kevin Gray

In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…

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Explanation, Prediction and Simulation

By Kevin Gray

Terminology statisticians and data scientists use can confuse just about anyone. One reason is that…

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What is “breakfast”?

By Michiko Wolcott

There was a social media post, a bit of a brain teaser, about a murder…

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Some Questions I’m Frequently Asked

By Kevin Gray

Many of my contacts are former colleagues or current business partners but some are not. Following…

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