What Are Case Studies?
Case studies are frequently cited in the business media and blogosphere. Typically, few details are…
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Data & Analytics
Why experiment?
Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…
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A decade of data
I sat on a panel several weeks ago discussing a subject that is very close…
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Why Qualitative Research?
In the era of big data, AI, machine learning and Bayesian statistics, why would we…
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Why Primary Research?
Primary studies have always been a strength of marketing research. Many younger marketing researchers, however,…
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How predictive analytics can transform industry
Predictive analytics is not an exact science, and while that means it lacks the guarantee…
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Workplace safety and data analytics – Creating a safe workplace environment from the ground up
We all want to get home safely, right? For some of us, the worst risk…
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Ad hoc analysis: business intelligence’s fast food problem
The ad hoc promise. In a world where businesses live or die on data, self-serve…
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BI strategy beyond Excel – Business intelligence and business analytics in a data-driven world
In a data-driven world, it’s odd that gut instinct still plays such a big part…
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The future of analytics: the cloud, big data and AI
Cybersecurity experts are in higher demand than ever — and is it any wonder? The…
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Why organisations nowadays want an analytics platform
With the nascent stage of the data revolution past us, organisations are entering a new…
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