How emerging powerful technology influences new data strategies
Corporate data strategies are constantly evolving. Technology was always a significant driver, and today’s data…
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Data & Analytics
5 levels of metadata management maturity in a modern enterprise
Metadata management (MM) discipline has been around for decades. But in the recent years, people…
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How to identify positive data forces in your organization
For many organizations, it is often a challenge to quantify the impact of data-related issues…
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Why does science get things wrong?
Many widely-held scientific theories were later proven badly wrong, as this brief article shows. How can…
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Some common statistical mistakes
“Everyone has their faults. Even I have one.” is one of my favorite quotes, made…
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Some marketing science case studies
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…
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Quantifying qualitative
WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…
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Sampling – a snapshot
Sampling is a deceptively complex subject, and one not every marketing researcher, statistician or data…
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Psychometrics: Some Basics
Most of us working in marketing research and other social and behavioral science fields will…
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Statistical thinking in a nutshell
One of the toughest things to explain about statistics is that it’s not just math…
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“Imagine” – A data literate world
Whenever I heard this song during my teenage days, I would be taken over by…
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