Why Worry About Data Quality?
A good data analyst may seem like a pretty neurotic person to everyone else. Why do…
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Data & Analytics
Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Why are the BI rock stars reluctant to take on unstructured data?
For decades now Business Intelligence and Analytics folks have been the rock stars of the…
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Self-service BI is a myth
Face it. It’s not a thing. Or, at least the way the concept is spun,…
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Business Intelligence and Digital Natives
My son just bought a car. He plugged his smart phone into it and his…
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Why did analytics fail us in the 2016 U.S election?
We’re so sophisticated, aren’t we? We track, collect, analyze and do predictive modeling using data from…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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15 Essential Marketing Research Skills
Here are a few tips on how to become good a marketing researcher. People skills and…
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AI, Big Data and Decisions
In our daily lives and in the workplace, we make many kinds of decisions. Some…
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Qualitative Research Methods for Data Science?
Why on Earth would a data scientist need to know about qualitative research? There are…
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