What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
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Data & Analytics
Sampling: A Primer
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of…
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Anyone Can Do Marketing Research
I sometime hear people say that Marketing Research is easy now with all the new…
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What the Heck is “Data Science” Anyway?
There's been a lot of chatter about data science the past few years, and even more confusion…
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Have We Sacrificed Wisdom for Data?
For the last several months I’ve noticed articles in social media which are titled, “Science…
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Marketing Mix Modeling: What’s It All About? – A Discussion with Professor Mike Hanssens
Marketing Mix Modeling is one of those things many of us talk about but few…
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Which Comes First, the Data or the Egg?
Is there fool’s gold in them thar hills? Any statistician or data scientist at one point…
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Preaching About Primary Research
If marketing researchers disregard primary research, they're going to be punished. Data, data, everywhere, Nor any drop to…
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My Favourite Cognitive Biases
Here are the cognitive biases I encounter most frequently in my line of work or that…
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Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
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Science and Pseudoscience in Marketing Research
Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how…
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