Statistics Is Easy?
With today’s software, statistics is easy, right? Wrong. Even before the start of Data Mania, circa…
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Data & Analytics
Statistical Thinking and the Art of Lawnmower Maintenance
There is a common misperception that statistics is just means, standard deviations and t-tests. It’s…
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Vital Statistics You Never Learned…Because They’re Never Taught
Marketing scientist Kevin Gray asks Professor Frank Harrell (Professor of Biostatistics and Founding Chair of…
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Statistical Mistakes Even Scientists Make
Scientists are all experts in statistics, right? Wrong. This humorous clip, Biologist talks to statistician, featured in…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Statistical Modeling: A Primer
"Model" means different things to different people and different things at different times. As I…
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Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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What are Monte Carlo Studies?
We owe London to Rome and, in a way, Statistics to Monaco. Quite a few…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics
Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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