Shopper Research – What’s It Really All About?
Everyone talks about shopper research but even veteran marketing researchers are sometimes confused about what…
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Data & Analytics
Neuroscience and Marketing
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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What is Perceptual Mapping?
Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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New MR Tech We Can’t Ignore – A Discussion with Leonard Murphy
Marketing Research is being flooded with new technology. If your head is swimming, you're not…
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