Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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Data & Analytics
15 Essential Marketing Research Skills
Here are a few tips on how to become good a marketing researcher. People skills and…
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Qualitative Research Methods for Data Science?
Why on Earth would a data scientist need to know about qualitative research? There are…
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Fads, Fashion and Business Buzz
One thing we've learned about humans is that we never learn. Since I began my marketing research…
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Why Bother with Marketing Research?
We have Big Data so we don't need marketing research anymore, right? Wrong. Marketing research seems…
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Marketing Analytics for Data Rich Environments
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks…
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How Marketing Researchers Can Be Better Buyers of Marketing Research
In our roles as marketing researchers, we are consumers of marketing research products and services…
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Introducing Marketing Research to Data Scientists
Most people working in data science have probably heard of marketing research but may be…
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The Data-Relevancy Reset
I sit down with dozens of clients and prospects each week to discuss data-driven advertising,…
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Overcoming Quantiphobia
Marketing scientist Kevin Gray asks Professor Mark Reckase, a noted psychometrician, what business people most need…
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A Dozen Essential MR Skills
There's a lot to learn in a short space of time if you want to…
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