The Qualitative Side of Quantitative Research
Kevin and Koen may buy the same brand for the same reasons. On the other…
thedigitaltransformationpeople.com
Data & Analytics
What is Marketing Research?
When I began my marketing research career in the 1980s, I never would have imagined…
thedigitaltransformationpeople.com
The Single Biggest Thing Missing in Research Today: A Discussion with Ron Sellers
MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of…
thedigitaltransformationpeople.com
You gotta fight for your right to paaaarty / to be forgotten
Consumers will be presented with choices over sharing data. And that's likely to lead to…
thedigitaltransformationpeople.com
Costly Mistakes Marketing Researchers Make
Here are some common and often costly mistakes we marketing researchers make. …
thedigitaltransformationpeople.com
Vital Statistics You Never Learned…Because They’re Never Taught
Marketing scientist Kevin Gray asks Professor Frank Harrell (Professor of Biostatistics and Founding Chair of…
thedigitaltransformationpeople.com
The Post Researcher Era
Confusion about competence is the new normal. Marketing Researchers, welcome to the Post Researcher Era! It's just not…
thedigitaltransformationpeople.com
Designing Research
A researcher unable to design research is not a researcher. In Preaching About Primary Research I discuss the distinctions…
thedigitaltransformationpeople.com
How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
thedigitaltransformationpeople.com
The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
thedigitaltransformationpeople.com
Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
thedigitaltransformationpeople.com