Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
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Data & Analytics
Quant Essentials: Multivariate Analysis
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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Using Real Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other…
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The Difference between Data Scientists, Data Engineers, Statisticians, and Software Engineers
Finding out the difference between data scientists, data engineers, software engineers, and statisticians can be…
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How Not To Lie With Statistics
"What is truth?" and "What is a lie?" are questions that have drawn the attention of philosophers, theologians, legal…
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Demystifying Data Science
Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science…
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Quant Essentials: Data Analysis
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…
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The Free Lunch Trap
“No free lunch” is often used by statisticians and computer scientists to mean that, in…
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How To Become A Master Of Analytics?
I was talking to a video editor this morning. He was looking for my guidance…
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Quant Essentials: Questionnaire Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…
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Marketing Research’s Identity Crisis
Many seemed confused by market research these days. Crisis is a hype word and sometimes used…
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