How CDOs View Data Ethics: Corporate Conscience or More Regulations
We really are in the midst of a data revolution. With a huge amount of…
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Data & Analytics
Random Thoughts on Marketing Research, Statistics and Data Science (July 16, 2018)
My opinions. Nothing more. Statisticians make use of dozens of probability distributions, and the normal distribution…
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Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)
My opinions. Nothing more. Different AI will find different patterns in the same data, as will…
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Causation in a Nutshell
Every move we make, every breath we take, and every heartbeat is an effect that…
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Strategies for Monetizing Data: 2018 and Beyond
The data revolution is here, and it creates an investment priority for enterprises to stay…
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Decision Theory at a Glance
Note: The following glossary has been excerpted from Peterson, Martin. An Introduction to Decision Theory…
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5 Keys to Creating a Data Driven Culture
Businesses across the world are embarking towards a digital data transformation. The transformation has really…
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A Brief, Non Technical Description of IRT
NOTE: The following was excerpted from Review of Tenko Raykov and George Marcoulides’s A Course…
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Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)
My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it…
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Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)
My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing?…
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Why The Book of Why?
UCLA computer scientist Judea Pearl has made noteworthy contributions to artificial intelligence, Bayesian networks, and…
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