Digital Transformation: The Ultimate Guide to Becoming an Information Company
The data revolution is gaining pace at breakneck speed, and we are finally towards the…
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Data & Analytics
12 Questions for Marketers
Though marketing has changed in many respects in the past decade or so, people are…
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The Role Of Surveys In Today’s MR – A Discussion with Jonathan (JD) Deitch
If you’re like me, you’ve probably heard that surveys can’t be trusted or that they’re…
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Data Science: Spread Too Thin?
An unambiguous and universally-accepted definition of “data science” remains elusive but, generally speaking, it refers…
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Six Ways to Make Smarter Decisions
The advent of data and analytics has opened the doors to smarter, more progressive decisions.…
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What a Customer Data Platform can do for your business
Whether you’ve established a proper system or not, data is flowing in, and it’s ripe…
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How Real-Time Analysis Can Transform Your Business
Data is becoming increasingly important for many different industries, businesses and operations — and it…
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How Data Innovators Lead Data Transformation Forward
Data transformation is currently upon us, and we can’t deny the fact that the future…
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Random Thoughts on Marketing Research, Statistics and Data Science (July 23, 2018)
My opinions. Nothing more. In statistical modeling, it’s not only what you do but when you…
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Identity Resolution and How It Can Help You Better Utilize Your Data
Raw data can be a pain to sift through. Once you’re able to find anything…
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Statistics for Funky Data
The Generalized Linear Model is a huge family of methods widely-used by statisticians. It is typically…
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