Segmentation: What it is and What it does
“Segmentation” will ring a bell with most Marketing Researchers but it can mean different things…
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Data & Analytics
Smart Casinos, Big Data, and the “magic” Lose-Win-Win
Smart casinos can gather a lot of data about their customers, especially their recurring ones.…
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The problem with Data Analytics
Data analytics is great for iterative evolution. But can a committee ever create anything awesome?…
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