How to Justify the Social Business Investment
Many organizations are in need of a simple, practical ROI framework for social business. Firms that have…
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Customer Engagement
One Valuable Marketing Tip For Recruiters
As a professional interim and consultant, I spend more time engaging with recruiters than most permanent employees. And…
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Marketing Spend Differences: B2B Products vs Services
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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Creating Original, Relevant Content
Creating original content is imperative to building audience, growing reputation and earning an authoritative voice in…
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Capitalize the retention or endow on acquisition: Balance of customer lifetime value
Measuring your ROI is like using a map. Without it, you don’t know where you’re…
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When It Comes To Social Marketing, Software & IT Invest The Most
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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Why you should become an Agile marketer – and how to start
Marketing departments in Australia are under pressure like never before. Big brands are changing the…
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Jason Lemkin's Thoughts on Marketing can Change the Game for B2B Marketers
Sangram here. We had a blast at the #FlipMyFunnel conference in San Fran and you…
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DMP trends to watch in 2016
2016 has well and truly begun! and as is customary of this time of year,…
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Your Customers Expect and Deserve a Connected Experience
Your customers’ connected experience is taking place on their laptops, desktops, tablets, smartphones and game…
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Content Marketing Has Biggest Share Of 2016 Social Marketing Spend In B2B Industries
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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