Is personalisation marketing’s trump card?
Elsewhere in this series I’ve argued that ease-of-doing-business is the new loyalty. And by and…
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Customer Engagement
Video: Are retailers ready for the channel agnostic customer?
The modern customer is channel agnostic. They don’t see any difference between channels. What they…
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Bridge Employee Advocacy And Sales
Timing is everything - I had just gotten off the phone with a client discussing…
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"Social Media" Needs a Rebranding
Over the past decade, with the rise of social media as a marketing channel, B2C marketers…
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3 Ways Utility & Green Energy Companies are Getting Smarter with IoT
IoT is certainly a hot topic. We’ve already explored best practices for IoT implementation and its effects…
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5 Takeaways From SaaStr Annual Conference From The One and Only, Dharmesh Shah
Outside of Jason Lemkin and Jason Green, the one person I respect the most in…
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Spread the love, keep the loathing on hold…
When you think about advocacy marketing, a brand like Apple springs to mind. Not only…
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Should CEOs Be On Twitter?
I wish I could say I had an excellent start to this year, but a…
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I want that one, or do I? The shopping decisions that may not be our own.
It’s that time again, the weekly food shop. If you’re anything like me, you’ll walk…
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Retail: does size matter, or only when you were born?
If you’re reading this, then you have the internet. If you have the internet, you…
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Personal preference – the banks’ lifeline
Technology has reshaped our lives and, as a result, commerce. For some this has sparked…
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