How to avoid Analysis Paralysis with your Data
Many firms have vast swathes of data to work with – much of it joined up…
thedigitaltransformationpeople.com
Customer Engagement
Addiction, leadership, and chaos – the ‘truth’ behind the BHS scandal
In the last few weeks a new business award in the UK emerged, it’s all…
thedigitaltransformationpeople.com
Thoughtful marketing. An alternative to pushy PR and nonpersonal social media messages
Earlier this year I wrote about the lack of safety in online dating. I think…
thedigitaltransformationpeople.com
The ‘right or wrong’ with technology and the connected world
A couple of days ago I had a chat with an acquaintance about technology and…
thedigitaltransformationpeople.com
Why we post – global anthropology and social media study
A couple of weeks ago I started the online course ‘Why We Post‘ with, UCL, University…
thedigitaltransformationpeople.com
Where to house my single customer view
CRM vs. DMP – where do I build my single customer view? As a data management…
thedigitaltransformationpeople.com
The DMP: Determining Marketer ROI – Use Cases
Don’t let your silver bullet turn into a white elephant DMP’s are sophisticated technology platforms,…
thedigitaltransformationpeople.com
The DMP: Determining Marketer ROI
In a report completed by ExchangeWire in 2015 on the state of the global DMP…
thedigitaltransformationpeople.com
7 Steps to Build Internal Personal Brand and Business Identity
Growing your business identity will add value to your network and yourself. Start thinking about yourself…
thedigitaltransformationpeople.com
Spring Cleaning For Your Sales Asset Library
Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the…
thedigitaltransformationpeople.com
Still Waiting On Content Marketing? Here’s The Revenue You’re Losing
Don't have a Content Marketing plan yet? Then you're likely losing out on a big chunk…
thedigitaltransformationpeople.com