A happy, uncertain, risky, promising, disruptive, prosperous 2019!
Welcome to an uncertain and conceivably risky 2019. Despite multiple global hints of slower growth, I…
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Customer Engagement
The case for brand-led business transformation
A survey last April by Forrester of over fifteen hundred “business and technology decision makers” revealed some…
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What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a…
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Getting organisational buy-in for marketing success
There appears to be a growing challenge for brands as to what and how marketing can help meet their…
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A propitious four-star Amazon clicks-to-bricks experiment
This past week I had the opportunity to visit the new Amazon Four-Star physical retail…
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Social Media’s Missed Opportunity Part II: Restoring the Promise
Social platforms are powerful forces because they tend to be monopolies. As pointed out in…
thedigitaltransformationpeople.com
Restoring the promise of social media
Social media platforms are powerful because they tend to be monopolies. As pointed out in…
thedigitaltransformationpeople.com
Questioning the nature of research
Research plays a vital role in my brand-led business transformation programme. I’ve said many times before you…
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3 ways to boost Content Conversions by making your customers rich
We all know that content is the fuel that helps B2B marketers build trust and…
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The surprising global forward march of facial recognition – Part 1
Your Face as the New Computer Cookie. In January 2018, in a D&D Daily “Live from NY” interview,…
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A Sustainable Eclectic Inspiring Retail Fashion Brand Story
Five Reasons FREITAG Epitomizes the Future of Retail. Retail inspiration can be found in every…
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