The Data-Relevancy Reset
I sit down with dozens of clients and prospects each week to discuss data-driven advertising,…
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Data & Analytics
Missing Links
Academics are a wonderful source of new ideas and also advice about how to do…
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Overcoming Quantiphobia
Marketing scientist Kevin Gray asks Professor Mark Reckase, a noted psychometrician, what business people most need…
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Statistical Modeling: A Primer
"Model" means different things to different people and different things at different times. As I…
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A Dozen Essential MR Skills
There's a lot to learn in a short space of time if you want to…
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An Elephant In Our Room
I first caught wind of marketing research (MR) in the late '70s when a college…
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Shopper Research – What’s It Really All About?
Everyone talks about shopper research but even veteran marketing researchers are sometimes confused about what…
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The Bright Future of Retail Loss Prevention
Exclusive Research on LP’s Growing Industry Influence: A recent LP Magazine study, sponsored by Tyco…
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Neuroscience and Marketing
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of…
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Data analytics: bringing Moneyball to medicine
The book Moneyball: The Art of Winning an Unfair Game by Michael Lewis was published in 2003. The…
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A Few Tips For Aspiring Data Analysts
Data and Analytics are hot but there's a lot of empty chatter about how to…
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