Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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Data & Analytics
How to Beat a Statistician in Debate
Like many statisticians, I’m a lousy debater and have learned the hard way. Slowly but surely,…
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Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
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What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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Want to become a Data Scientist? Read this first!
There’s been a lot of hype about Data Science…and probably just as much confusion about…
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Why Isn’t Marketing Rocket Science?
I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…
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Why Statistical Consulting is Hard
At least two things in life are certain: death and uncertainty. Taxes can be avoided…
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RELX Group: The Transformation to a Leading Global Information & Analytics Company
When we talk about taking the changes in technology and implementing them within an organisation, one…
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Afraid A Career Transition To Analytics Will Hurt Your Bank Account?
You have seven years of IT and project management experience in your field. You have…
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Is Data Science a House of Cards?
Many criticisms have been levelled at data science. Here are a few of them and…
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The Qualitative Side of Quantitative Research
Kevin and Koen may buy the same brand for the same reasons. On the other…
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